“Tirupur Water Supply and Sanitation Project: An Impediment to Sustainable Water Management?” written by Roopa Madhav in 2008 published by International Environmental Law Research Centre, Geneva, Switzerland. This case study highlights The New Tirupur Area Development Corporation Limited (NTADCL) is the first public private partnership, set up in 1995 primarily to supply industrial water to Tirupur, a major export centre for knitwear, in India. This water supply and sewerage project is also the first project to be structured on a commercial format; first concession by a state government to a public limited company to draw raw water for domestic and industrial uses and to collect revenues; the first index-based user charges and direct cost recovery for urban environmental services.  The scheme, in effect, has a direct bearing on the efforts to ensure recycling of waste water and 'zero effluents discharge' and in turn, the broader agenda of sustainable water management and conservation.