April 11, 2014: He’s the consummate villain: terrorizing villagers, pillaging towns and commanding a loyal gang of friends and flies. His name? Mr. Poo.
He is a lowly pile of waste. But now is his turn in the limelight. He stars in “Poo Party,” a music video by Unicef India, part of a campaign to end open defecation in the world’s largest democracy.
More than half of Indians don’t use toilets, according to Unicef, and 28 million children have no toilet facilities in school. It’s a serious public health problem. Fecal germs can cause a host of diseases, including hepatitis A, polio and infectious diarrhea.
“Poo Party” features a showdown between a group of citizens and the feces that have taken over their backyards, streets and public monuments. Accompanying the action, a techno-infused chorus: “Take your poo to the loo-oo-oo, take your poo to the loo-oo-oo.”
Finally the people band together to build a mammoth toilet, into which they lure Mr. Poo and his cohort. The toilet is flushed, and Mr. Poo vanquished.
“Urban or rural, poo is all around us, in our playgrounds and outside our offices,” Maria Fernandez, a Unicef campaign coordinator in India, told the Wall Street Journal. “If we’re silent, we’re contributors.” Read More